Updated: Jan 13
Remember just a couple years ago when music videos were somewhat obsolete? Well yeah those days are over and I couldn't be happier. Many hip hop artists have taken that next step by creating mini movies/documentaries to help promote and drop their projects. It elevates their music and the arts as a whole. Allowing artists to show off their directing or acting skills, or just simply exposing a more personal side to themselves.
Childish Gambino, aka Donald Glover, even dropped his album cover in the middle of a scene of his hit FX show "Atlanta" (shown above). As Hip-Hop grows older, it's great to see so many artists taking using their platform to uplift the culture. Thanks Ice Cube for paving the way.
Check out my top 6 and comment below with your favorite video.
J. Cole - Eyez
Rick Ross ft. Gucci Mane & 2 Chainz - Buy Back The Block
Watch Renzel & Gucci give up washing cars as they link with Tity Boy to inspire the hood to invest in property in our communities.
Common - Black America Again
Collabing with Ava Duvernay, director of "13th Amendment" & "Selma", Common delivers soulful freestyles as he walks through the hood.
Drake - "Child's Play"
Drizzy gets into a heated argument with Tyra Banks, then gathers himself by hitting the strip joint. (Apple Music subscribers can watch longer mini movie "Please Forgive Me" here)
Vince Staples - Prima Madonna
The young artist/media personality/host, gives us a taste of what it's like to deal with the fame, fans, and how it all can go to your head.
SchoolBoy Q - Untitled
Groovy Q dropped his mini movie in 3 parts, each one helping paint the full picture on the effects of Street life. "Crips & Bloods the older new slaves. Let's put the rags down & raise our kids."
By Any Means Pt. 1
Tookie Knows Pt. 2
Black Thought Pt. 3